Global supermarket chain Spar International (Spar) has revealed that its Chinese partners have introduced a new convenience format at its Futongzizaicheng store, which is located in Dongguan City’s Guancheng District.
With a 267m² sales area, Spar Futongzizaicheng features a collection of more than 2,800 products, which have been selected following a consultation with other Spar Partners.
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Due to the space constraints, the store has been carefully designed by Spar to accommodate products that meet its customer’s needs and provide enough space to facilitate in-store navigation.
The store includes a fresh produce and food service sections.
Located at the store entrance, the fresh produce section features fruits and vegetables, which are claimed to be harvested and packaged on a day-to-day basis.
The food service section offers a wide range of ready-to-eat products, including noodles, sushi and other items supplied from the Spar Guangdong food production centre.
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By GlobalDataIt is noted that Spar Futongzizaicheng generates 50% of its store revenue through the sales fresh and food service sections, which primarily offer ready-to-eat meals, fruits, vegetables, and chilled and frozen foods.
The store also offers other convenience-based services such as home delivery and pre-ordering.
Spar entered the Chinese retail market by signing a licencing agreement for Shandong Province in 2004.
Spar currently operates in nine Chinese provinces, which include Shanxi, Inner Mongolia, Beijing, Sichuan and Hebei.
