Global supermarket chain Spar International (Spar) has revealed that its Chinese partners have introduced a new convenience format at its Futongzizaicheng store, which is located in Dongguan City’s Guancheng District.
With a 267m² sales area, Spar Futongzizaicheng features a collection of more than 2,800 products, which have been selected following a consultation with other Spar Partners.
Due to the space constraints, the store has been carefully designed by Spar to accommodate products that meet its customer’s needs and provide enough space to facilitate in-store navigation.
The store includes a fresh produce and food service sections.
Located at the store entrance, the fresh produce section features fruits and vegetables, which are claimed to be harvested and packaged on a day-to-day basis.
The food service section offers a wide range of ready-to-eat products, including noodles, sushi and other items supplied from the Spar Guangdong food production centre.
It is noted that Spar Futongzizaicheng generates 50% of its store revenue through the sales fresh and food service sections, which primarily offer ready-to-eat meals, fruits, vegetables, and chilled and frozen foods.
The store also offers other convenience-based services such as home delivery and pre-ordering.
Spar entered the Chinese retail market by signing a licencing agreement for Shandong Province in 2004.
Spar currently operates in nine Chinese provinces, which include Shanxi, Inner Mongolia, Beijing, Sichuan and Hebei.