Artificial intelligence platform Standard Cognition has unveiled a new public cashierless store concept, Standard Market, in San Francisco, US.

The Standard Market concept store allows customers at retail stores to shop and pay without having to scan or stop to check out.

According to the company, the concept allows retailers to enhance customer experience, reduce costs and open new sources of revenue.

Standard Cognition co-founder and CEO Jordan Fisher said: “The public opening of our Standard Market store is the culmination of nearly two years of work by the Standard team.

“We’re excited to be able to welcome customers to the Standard Market, and give shoppers a glimpse of the future of retail. We’ll be constantly adding new features, and are excited for customers to experience the magic of autonomous checkout.”

In order to shop at the Standard Market, shoppers can download the Standard Checkout app from iTunes or Google Play.

“We’ll be constantly adding new features, and are excited for customers to experience the magic of autonomous checkout.”

Since 2016, Standard Cognition’s technology has been put through different phases of development and testing in its labs.

The Standard system does not require any scanning as it can match items to the right shopper, as well as detect when a shopper returns an item to a shelf or inserts it in a bag or pocket.

The company will also introduce the solution with various new features such as store hours, product selection, and the total number of shoppers the store can accommodate over the coming weeks.

Standard Market will serve as testing ground for the system.