The Starbucks Coffee Korea joint venture (JV) has opened the country’s largest Starbucks store in Central Seoul near Jonggak Station.

The JV comprises Starbucks Coffee International and retail firm Shinsegae, which operates 11 department stores and 157 E-mart stores in South Korea, as well as ten stores in China, Vietnam and Mongolia.

Located in Jongro Tower, the new store features a 25m triangular bar on the second floor, making it the largest standalone bar in any Starbucks store across South Korea.

“The Jongro store represents the 19-year coffee journey we’ve been on with Korean customers.”

Starbucks Coffee Korea CEO SK Lee said: “The Jongro store represents the 19-year coffee journey we’ve been on with Korean customers. We are pleased to create a place which pays respect to our Korean heritage while elevating the coffee retail experience customers have come to expect of Starbucks.”

Starbucks Jongro store includes nearly 100 handcrafted customised beverages.

It also offers more than 60 locally sourced food items such as Cactus rice balls with beans, as well as light meals and snacks.

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By GlobalData

Starbucks Asia-Pacific president Mark Ring said: “We are committed to innovating the Starbucks experience to meet the expectations and needs of our customers and are proud to bring our Korean customers closer to our coffee and partners (employees) than ever before.”