UK-based fashion retailer Superdry has selected US developer Centric Software to provide its product lifecycle management (PLM) solution.

The company expects that the new PLM solution would support its growth plans and streamline product development.

Superdry business transformation head Scott Robertson said: “We’ve evolved from having two separate parts to our business, retail and wholesale. We were almost designing two separate ranges because each timeline was very different and some products were being duplicated.

“Getting a PLM system was the next step on our roadmap to support that change.”

“About two years ago, we started consolidating the retail and wholesale ranges into a global range, reducing the total number of options we create, and putting new ways of working in place. Getting a PLM system was the next step on our roadmap to support that change.”

Superdry currently operates 515 branded outlets in 46 countries and is reported to have generated £1bn in brand revenue through its retail, wholesale and e-commerce businesses in 2016.

Headquartered in Silicon Valley, California, Centric Software designs and develops enterprise solutions for fashion, retail, footwear and consumer goods companies.

Centric Software president and CEO Chris Groves said: “We are delighted to welcome Superdry on board as our largest customer to date in the UK.

“Superdry is at a very exciting, forward-looking phase in their global development, and we are very pleased that they have selected Centric PLM to streamline and accelerate their product development process.”