Artificial intelligence (AI) startup Syte has launched a Visual Search Navigation tool intended for retailers to enhance shopping experience.

Using Visual Search Navigation, retailers can allow shoppers to visually navigate, filter, and search for products.

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The tool is powered by the company’s deep tagging and allows customers to use animated icons to navigate and choose products.

According to the company, the new tool reduces shoppers need to explain the products by allowing them to show what they want.

Syte co-founder and CMO Lihi Pinto Fryman said: “There is a real problem with the way we search for products right now. Beyond the non-intuitive method of text-based search, many retailers struggle with inconsistent product tagging, making accurate textual search near impossible.

"But with Deep Tagging, the entire inventory is automatically tagged consistently and accurately on the back-end, allowing an easy and fun Visual Search Navigation experience on the front-end."

“What some call a ‘smock’ blouse others call ‘peasant’ and the shopper is at a loss for what to search for.

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“But with Deep Tagging, the entire inventory is automatically tagged consistently and accurately on the back-end, allowing an easy and fun Visual Search Navigation experience on the front-end.”

Established in 2014, Syte offers visual AI technology solutions to enhance navigation, product discovery and user experience on online retail platforms, as well as engage and convert shoppers.

Various major retailers such as Farfetch, Nike, Marks & Spencer, and Bonprix are currently using Syte’s technology.

The company also established partnerships with technology innovators such as Microsoft, SAP, Naver and Oracle to power its solutions.