Discount retailer Target has expanded its Drive Up service to California and Colorado in a move to offer speed and convenience to its customers in the US.

The Drive Up service aims to enhance consumer convenience and is part of the retailer’s plans to serve customers through the supply chain and digital technologies.

The service has been built in-house by Target, and allows customers to conveniently get what they need and have their orders delivered to their car.

To use the free service, customers can place orders on the Target app and select Drive Up as the fulfilment option. The app will inform them when the items are ready for collection.

When travelling to the store, customers need to alert the store they are on the way by selecting the ‘I’m on my way’ button on the app.

“Staff will deliver the products to customers within two minutes after parking in a designated Drive Up spot.”

Staff will deliver the products to customers within two minutes after parking in a designated Drive Up spot.

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A trial of Drive Up was introduced in October in the Minneapolis-St Paul area. The service is currently available at stores in Alabama, Georgia, Louisiana, Mississippi, Oklahoma, and South Carolina.

Approximately 200,000 eligible items, including home furnishings, toys, electronics, household essentials, non-perishable food, and baby-care items can be bought by guests through Drive Up.

Target said it plans to expand Drive Up services to 1,000 more stores across the US by the end of the year.