Target, Levi’s to launch new limited-edition collection next month 

27 January 2021 (Last Updated January 27th, 2021 15:15)

US retail corporation Target and clothing brand Levi's are set to expand their partnership with the launch of a new limited-edition collection.

Target, Levi’s to launch new limited-edition collection next month 
This is the first Home partnership for Levi’s. Credit: Target, Inc.

US retail corporation Target and clothing brand Levi’s are set to expand their partnership with the launch of a new limited-edition collection.

Scheduled for launch on 28 February, Levi’s for Target limited-edition collection includes more than 100 assortments of home and lifestyle items.

It will be available in most Target stores and online.

The companies started their partnership with the launch of DENIZEN from Levi’s value denim brand. They expanded their collaboration with Levi’s Red Tab brand at Target in 2019.

By autumn 2021, Target plans to offer curated in-store displays at 500 of its nearly 1,900 locations.

Target chief merchandising officer Jill Sando said: “Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands.

“Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both … brands.”

The partnership, which is the first Home partnership for Levi’s, features items like tableware, quilts, pillows and more. It also includes some apparel.

Customers can also avail the collection through Target’s contactless same-day services, including Drive Up and Order Pickup.

Levi’s chief product officer Karyn Hillman said: “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialled up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”