US-based retail software developer Teamwork Commerce has partnered with Google Cloud to deliver a ‘seamless’ shopping experience for customers.

As part of the partnership, the companies have integrated their services to introduce a ‘powerful backend’ or enterprise-level platform.

This will be made available to all clients on Teamwork’s new point-of-sale (POS) Pro platform.

Teamwork Commerce and Google aim to help retailers deal with post-pandemic challenges and enable them to offer personalised shopping experiences to customers consistently and efficiently while complying with all relevant legislation.

In a statement, the companies said: “Together, Teamwork Commerce and Google Cloud will help retailers solve their most challenging issues such as capturing omnichannel revenue growth, driving operational efficiencies, and becoming a customer-centric, data-driven retailer.”

Teamwork uses Google’s serverless BigQuery data warehouse and Cloud Composer, a fully managed data workflow orchestration service, as well as its Looker business intelligence service.

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These products analyse bid data and provide business insights to retailers.

Retailers can also use machine learning (ML) models with BigQuery ML and Vertex AI to perform predictive analytics and deal with demand forecasting issues related to product allocation and replenishment, assortment planning and other factors.

The partnership is intended to help retailers capture omnichannel revenue growth by boosting their sales and achieving frictionless commerce.

Teamwork previously used Google’s Kubernetes Engine to enable retailers to keep up with the rise in e-commerce users during the Christmas period.

The company said that Kubernetes prevented system overload for its retailers and allowed customers to ‘seamlessly’ check their gift card balances, place orders and perform other tasks.

Teamwork Commerce’s global Cloud headquarters is also powered by Google Cloud.

Last year, the Japanese branch of convenience retailer 7-Eleven selected Google Cloud to host its data Cloud platform, Seven Central.