Supermarket giant Tesco has announced the launch of a new online initiative – the Best of British page – to promote and simplify access to British-grown and produced food for its customers.

The move underscores Tesco’s commitment to supporting British agriculture and strengthens its partnerships with domestic farmers.

The page on Tesco’s grocery website offers a curated selection of more than 500 British products encompassing fruits, vegetables, meat, fish, eggs and dairy.

It features hundreds of locally sourced items, enabling customers to make informed choices that directly benefit British farmers and suppliers.

Beyond simply product selection, the page provides recipe inspiration, featuring traditional British favourites such as spring potato salad and apple and berry crumble.

Tesco’s Best of British initiative comes amidst ongoing challenges faced by British farmers, including inflation and difficult weather conditions.

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Tesco has a long history of supporting its agricultural partners. In 2023 and 2024 the company has provided an additional £75m ($93.7m) to beef, lamb, pork, chicken and egg farmers.

Sustainability is another key focus area for Tesco. The company has established Sustainable Farming Groups for sectors including beef, lamb, dairy and cheese. The groups foster knowledge sharing and collaborative innovation to enhance animal welfare, minimise on-farm emissions and protect biodiversity.

Tesco has also launched the Future Farmer Programme in partnership with Harper Adams University. This multi-year programme aims to equip upcoming generations of farmers with the skills and knowledge necessary to implement sustainable agricultural practices within Tesco’s supply chains.

“Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible,” stated Tesco’s chief commercial Officer Ashwin Prasad.

Tesco will continue to make identifying British products easier for customers. This will be achieved through in-store signage, product labelling and distinctive packaging featuring Union Jack flags to highlight origin.