1. News
October 8, 2018

Tesco removes ‘best before’ labels from fruit and vegetables

Grocery retailer Tesco is removing ‘best before’ labels from more fruit and vegetables five months after making its first move to remove expiration date labels on 70 products in May.

By Pamela Kokoszka

Grocery retailer Tesco is removing ‘best before’ labels from more fruit and vegetables five months after making its first move to remove expiration date labels on 70 products in May.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

Tesco commissioned research to find out how customers feel about best-before dates and found that 69% of customers backed removing best-before dates from fresh produce, and more than half agreed that doing so would help them cut their own food waste.

As a result, Tesco will be removing expiration dates from 116 more fresh fruit and vegetables from 8 October.

Tesco’s head of food waste reduction Mark Little said: “Removing best before dates is our way of making it easier for customers to reduce food waste at home and save money in the process.

“It’s simply not right that food goes to waste and we’re going to do everything we can to help.”

According to research from an anti-waste campaign led by the National Federation of Women’s Institutes, less than half of consumers understand the meaning of best-before guidelines.

Best-before date labels, unlike use-by, are intended as a guide to the freshness and quality of food rather than a safety warning. Misunderstanding of the labels is thought to contribute to the 7.3 million tonnes of edible food discarded by UK shoppers every year.

Tesco’s move to remove best-before labels from fresh produce is a part of its commitment to reduce food waste and prevent edible food from being thrown away.

Last month, Tesco and other big supermarkets and manufacturers signed up to efforts to drive down UK’s annual £20bn food waste bill by committing to halving waste from ‘farm to work’ by 2030.

A roadmap published by circular economy and resource efficiency expert Wrap and the food and grocery charity IGD sets a series of milestones for the businesses to reduce waste at every stage of the supply chain.

Tesco CEO Dave Lewis last week called for global transparency on food waste as 27 of the retailer’s biggest suppliers published their food waste data for the first time.

Lewis said: “We hope every country, major city and company involved in the food supply chain publishes their own food waste data so that together we can take targeted action to reduce waste.

“We believe that what gets measured gets managed. Ultimately, the only way to tackle food waste is to understand the challenge – to know where in the supply chain food is wasted.”

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.