Teurn Studios, a prominent Swedish fashion brand, is set to inaugurate its first domestic physical store in the heart of Stockholm’s high-end Bibliotekstan shopping district in early 2024.
To be located at Jakobsbergsgatan 9, the store will span 80m² and will feature the brand’s latest ready-to-wear apparel, footwear and accessories.
Teurn, which launched in 2021, offers quality craft and distinct designs. Under Anna Teurnell, its founder and creative director, the brand has garnered a following among top international stylists, fashion journalists and creators.
Teurnell said: “We’re delighted to open our first curated concept store at one of Stockholm’s most attractive addresses in Bibliotekstan. Meeting our customers means a lot to us and we look forward to welcoming our loyal following to a new destination for style inspiration and shopping.”
The introduction of Teurn to Bibliotekstan aligns with the strategic vision of real estate company Hufvudstaden to transform the district into Scandinavia’s premier hub for shopping, fashion and culinary experiences.
Founded in 1915, Hufvudstaden provides office and retailing premises in prime locations in Stockholm and Gothenburg, Sweden.
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Hufvudstaden business development retail head Emanuel Westin said: “We’re so happy that Teurn Studios is opening a concept store in Bibliotekstan. The brand strengthens Bibliotekstan’s offering of leading and high-quality fashion brands and complements our existing range well.”