Mobile application developer Tulip has launched its LiveConnect app to enable customers to communicate with retail stores associates.

The new app is intended to help the retailer deliver an enhanced customer service and shopping experience, as well as increase sales.

The omnichannel messaging support on social chat channels has been made possible via a ‘simple and intuitive user interface alongside the Tulip Clienteling app.’

The app will allow store associates to send and receive messages in real-time from popular messaging platforms, including WhatsApp, WeChat, Facebook Messenger, LINE and more.

They can also send attachments from the catalogue or photo library.

Tulip founder and CEO Ali Asaria said: “Tulip has always allowed stores to communicate directly with customers over SMS and email, but today’s customers are increasingly moving towards more real-time methods of communication. For retailers, LiveConnect delivers an effective and meaningful way to engage with their customers.

“And for consumers, it will take convenience and personalisation a few notches forward, making the shopping experience much easier.”

LiveConnect also makes use of Tulip’s chat routing capabilities to chat with a customer that is messaging the brand’s global social chat account.

Tulip’s clients include retailers, such as Mulberry, David Yurman, Saks Fifth Avenue, Kate Spade, Coach, Michael Kors and Bonobos.

Last month, Tulip launched its completely redesigned mobile point-of-sale solution, Checkout Nova, with a series of enhanced features.