The USPA plays a pivotal role as the national governing body for the sport of polo in the US. Credit: OlegDoroshin via Shutterstock.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has reported a record-breaking $2.4bn in global retail sales for 2023.

This remarkable growth can be attributed to the brand’s expansion efforts across various regions worldwide.

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The brand’s growth strategy has resulted in increased market share in well-established regions such as North America and Western Europe while also experiencing significant growth in emerging markets such as Asia, Central America, the Middle East, and India.

In fact, U.S. Polo Assn. aims to become a billion-dollar business in India alone, highlighting its international appeal and popularity in key markets.

Rapid global expansion and digital presence

With a presence in 190 countries, U.S. Polo Assn. operates more than 1,100 retail stores globally, alongside numerous wholesale locations and e-commerce platforms.

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The brand continues to expand its retail footprint, with plans to surpass 1,500 stores in the near future.

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Furthermore, U.S. Polo Assn. has seen substantial growth in its digital sector, boasting 50 brand websites in 20 languages and engaging with millions of followers across social media platforms.

Commitment to polo heritage and global partnerships

Despite its commercial success, U.S. Polo Assn. remains committed to its heritage and connection to the sport of polo.

Through strategic partnerships such as its recent multiyear deal with ESPN, the brand aims to promote polo to a global audience.

Additionally, the acquisition of the USPA National Polo Center underscores the brand’s dedication to fostering the sport’s growth and development.