Target has entered a strategic, long-term partnership with beauty store chain Ulta Beauty.

As part of the partnership, Ulta Beauty at Target will make its debut at over 100 Target stores across the US and online in 2021.

Ulta Beauty at Target will occupy approximately 1,000ft² of retail space and be located next to the existing beauty section at the store.

The assortment will be available in the second half of next year.

Through the partnership, the ‘shop-in-shop’ concept will expand access for customers to prestige beauty brands in select Target locations.

It will also enhance the shopping experience with Ulta Beauty’s in-store digital discovery tools such as GLAMLab.

Target chairman and CEO Brian Cornell said: “The durable strategy we have built has made Target a top retail destination.

“The ease and convenience of our stores and fulfilment services provide broad reach and relevance for the curated brands our guests love.

“In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”