Retail media networks connect brands, suppliers and consumers. Credit: UNFI / BusinessWire.

Grocery wholesaler United Natural Foods (UNFI) has launched a retail media network for independent and regional grocery retailers across the US.

The goal is for UNFI’s retail customers to connect more meaningfully with their consumers while simultaneously providing opportunities for UNFI suppliers to showcase their brands and build their brand equity.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Powered by retail technology provider Swiftly, the network will reach more than 30,000 retail customer locations and 11,000 brand partners of UNFI, helping them compete in an increasingly digital-first world.

The solution uses UNFI’s supplier offerings and Swiftly’s advanced technology platform, personalisation engine, closed-loop reporting and analytics capabilities.

UNFI CEO Sandy Douglas commented: “This solution enables UNFI’s retail customers and suppliers to better compete in today’s retail marketplace, with an increasingly digital focus.”

See Also:

Swiftly CEO Henry Kim added: “Together, we are positioned to build one of the leading retail media networks in the US, one that is dedicated to ensuring the growth and success of today’s independent and regional grocers.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

A recent survey of 4000 grocery executives who were asked for their opinions on retail media networks presented an optimistic prediction of an average 13% rise in revenue in 2024.

Outside of grocery retail, media networks are increasingly being established for other industry segments. Luxury e-commerce platform Saks has launched its own media network to help brands reach the Saks customer base with digital advertising.