Verlo Mattress provides customisable, luxury mattresses. Credit: Niels Zee from Pixabay.

Customisable, luxury sleep products provider Verlo Mattress has expanded its footprint in the US by signing three development plans.

The development plans will add a total of 24 new locations across the nation.

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The franchise will open six locations each in Denver, Colorado and Phoenix, Arizona, five locations in Dallas, Texas and three stores in Houston, Texas.

Verlo Mattress will also open two locations in Boise, Idaho, and Raleigh, North Carolina.

The expansion will enable the retailer to offer US-made, locally crafted mattresses and its sleeping products to more communities across the country.

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Verlo Mattress president Dirk Stallmann said: “The average person underestimates the importance of sleep and how custom mattresses can have a significant impact on your overall well-being.

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“Our goal is to provide the premier, affordable mattress service that can help provide every unique need with the importance of being locally crafted in the area. We are thrilled by our continued growth and we hope to continue to serve more areas throughout the nation.”  

Verlo Mattress products are crafted locally and customised to meet their customer’s requirements.

Besides luxury mattresses, the brand offers a Lifetime Comfort Guarantee that extends the life of the mattress.

The announcement comes after Verlo was awarded other new territories to expand its US presence.

So far this year, the company has been awarded territories in Charlotte, North Carolina; Miami, Florida; Noblesville, Indiana; West Chicago, Illinois; and Bentonville, Arizona.