1. News
February 25, 2020

Kosovo retailer Viva Fresh to increase store count with EBRD funding

Kosovo-based retailer Viva Fresh has received financial assistance from the European Bank for Reconstruction and Development (EBRD) to expand its operations.

Kosovo-based retailer Viva Fresh has received financial assistance from the European Bank for Reconstruction and Development (EBRD) to expand its operations.

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The €10m investment is part of the agreement signed by EBRD and Viva Fresh in London, UK, during the EBRD’s Western Balkans Investment Summit 2020.

The investment will finance the launch of new Viva Fresh stores domestically and in North Macedonia.

It will also facilitate the growth and development of the retail sector in Kosovo and the Western Balkans region.

As part of the deal, the two sides have agreed on a comprehensive value-creation plan, which will be implemented with support from the Enterprise Expansion Fund (ENEF).

The transaction will also see assistance from industry consultants and includes enhancements related to operation and governance.

Since 2012, EBRD has invested in 65 projects worth more than €395m in Kosovo.

In Kosovo, the organisation focuses on developing the private sector and also enhances energy security and sustainability.

Intended to support small and medium-sized enterprises (SMEs), ENEF is part of the Western Balkans Enterprise Development and Innovation Facility (WB EDIF).

Established in 2003 in Ferizaj, the Prishtina-headquartered Viva Fresh is one of the largest retail chain operators in Kosovo.

As of July last year, it had 59 points-of-sale in 21 cities across Kosovo, covering a total space of 99,649m².

In August 2019, the retailer expanded in Macedonia with its first hypermarket.

Last December, Central Asian supermarket chain Schiever Tajikistan also received a €3.5m equity investment from ERBD.

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Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.