Department store Von Maur to expand footprint in Wisconsin, US

7 October 2019 (Last Updated October 7th, 2019 14:40)

Von Maur Department Store is set to further expand its retail footprint with the opening of a 85,000ft² store in Wisconsin, US.

US department store Von Maur is set to further expand its retail footprint with the opening of a 85,000ft² store in Wisconsin, US.

The store, which will be Von Maur’s second location in Wisconsin, is scheduled to open at West Towne Mall in Madison in 2021.

Von Maur president Jim von Maur said: “We are thrilled to continue growing our brand in Wisconsin at such an exceptional location like West Towne Mall.

“After years of scouting Wisconsin, we were finally able to successfully open our first location in the state a couple of years ago outside Milwaukee, and the response from customers has been overwhelmingly positive.

“We are excited to build upon that momentum and introduce Madison area shoppers to our wide selection of brand name merchandise and signature Von Maur service, and we look forward to becoming the shopping destination of choice for years to come.”

The single-story Von Maur store will be located at the former Boston Store, with reconstruction expected to start next year.

Set to feature the company’s exterior brick façade and signature residential ambiance, the store will feature products from brands, such as Kendra Scott, Joules, Hammitt, Tommy Bahama and Free People.

The plan to open a new store is reported to be part of the company’s national growth strategy.

Last year, Von Maur opened its second store in Minnesota region and further expanded its presence in new states, including Georgia, New York, Alabama and Oklahoma.

Von Maur plans to open its third store in Michigan at Woodland Mall just outside of Grand Rapids on 12 October.

Operating 35 stores in 15 states, it also has a 120,000 sq ft e-commerce facility.