Proprietary e-commerce software provider Vroom Delivery, has entered into an agreement with global technology platform Uber to improve convenience store delivery options for consumers.

As part of this partnership, stores using Vroom Delivery’s back-office, inventory and loyalty products can integrate Uber Eats and Uber’s white-label delivery fulfilment service, Uber Direct.

Through Uber Direct, Vroom Delivery’s retailers will have access to the lowest-cost white label fulfilment solution on the market, which includes the delivery of age-restricted items across the US.

Stores can also list online every product that is available in-store for on-demand delivery with no manual maintenance.

On the Uber Eats app, stores can use Vroom Delivery’s menu management services to create online menus with thousands of products and automated inventories.

Furthermore, convenience retailers on the Vroom Delivery platform can receive marketing incentives for using Uber Direct for their white label fulfilment.

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The improved offering also provides a single integrated tablet for both Vroom Delivery proprietary and Uber Eats orders.

Vroom Delivery CEO John Nelson said: “We are so thrilled to be partnering with Uber to help convenience retailers grow their online sales.

“Our unique integrations and automation in the industry combined with Uber’s network of independent drivers and the Uber Eats Marketplace will both lower costs, improve efficiency, and increase the range of items consumers can get delivered. We can’t wait to see the results.”

Vroom Delivery, which manages proprietary ordering solutions for regional and national chains, serves more than 3,000 stores in nearly 40 states.

Recently, Uber Eats signed a multi-year grocery delivery partnership with supermarket chain Waitrose in the UK.