Supermarket chain Waitrose has signed a multi-year grocery delivery partnership with food delivery platform Uber Eats in the UK.
The partnership has initially launched the service in five London stores, including John Barnes in Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks and Greenwich.
By the end of August, the service will be expanded to more than 200 stores, including shops in Wales and Scotland.
Using Uber Eats’ advanced technology, customers can receive their orders in as little as 20 minutes.
Customers can exclusively order from thousands of items, including the essential Waitrose range, the premium range, Waitrose No. 1, Waitrose Duchy Organic and the latest summer ranges.
The partnership will also deliver British brands like Gail’s Bakery and Deliciously Ella. It will give customers access to a diverse range of fresh ready meals, free-from and vegan ranges, wines, beers and spirits.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Waitrose executive director James Bailey said: “We want more and more people to enjoy the quality and taste of Waitrose products as and when they want it. On-demand grocery shopping continues to grow in popularity with our customers and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us.”
For Waitrose, the new partnership builds on its existing partnership with food delivery company Deliveroo.
Uber Eats has also partnered with other supermarkets such as Sainsbury’s, Asda, Co-op, Iceland and Morrisons Daily.
Waitrose has franchise locations in 27 Welcome Break service stations and serves more than 80 Shell forecourts and 47 Dobbies garden centre food halls,
Uber Eats UK commerce head Alex Troughton said: “Our partnership is the ultimate in modern day food shopping, combining the benefits of technology, convenience and speed with premium quality and huge product choice.”