1. News
March 31, 2022

Vuori enters seven countries as part of worldwide expansion

The brand plans to open its UK flagship store in London this year.

US-based activewear brand Vuori has begun preliminary steps for a worldwide rollout by launching into seven major countries.

The countries are the UK, France, Germany, Ireland, the Netherlands, Australia and Canada.

Vuori will offer its entire collection of men’s and women’s apparel through their respective digital channels in these countries, as well as via several wholesale partners in selected markets.

In the UK, the company will offer men’s products at Selfridges and 20 Cotswold Outdoor locations.

Vuori will also be available at all 11 Barry’s Bootcamp locations in the country.

Irish retailer Brown Thomas will offer Vuori products in two locations in Ireland, while the Netherlands-based outdoor retailer Bever will sell the brand’s offerings at 20 of its stores.

In addition, the brand plans to open a flagship store in London, UK, this year.

Vuori founder and CEO Vuori said: “We are proud to announce Vuori’s first-ever expansion outside of the US.

“We are infinitely grateful for our team, who have helped bring this shared vision to life, and are thrilled to bring Vuori’s new perspective on performance apparel to these markets.

“2022 is going to be Vuori’s biggest year yet, and we look forward to sharing much more in the weeks and months ahead.”

Based in Encinitas, California, Vuori offers performance apparel inspired by the active Coastal California lifestyle.

In October last year, the brand secured a $400m investment from SoftBank Vision Fund II, which valued the brand at $4bn.

Vuori plans to continue adding to its product offerings and open a distribution hub in the UK, as well as an innovation centre in Taiwan.

In partnership with Climate Neutral, CleanHub and other organisations, the brand aims to offset its carbon and plastic footprints and reduce its plastic use by 80% across its shipping and supply chain.