US-based convenience retailer REBEL Convenience Stores has signed a national agreement with delivery and payment technology company Waitr for delivery and pick-up services.
As part of the agreement, Waitr’s services will be made available at the retailer’s US stores.
REBEL currently operates more than 430 stores across more than 17 US states.
The retailer was founded in 2012 in Las Vegas, Nevada, where it is currently headquartered.
REBEL delivery and loyalty senior manager Nick Gauger said: “Customers expect items to be readily in-stock and delivered quickly.
“We are continuously developing partnerships like this one with Waitr, which brings best-in-class service, as we increase our reach to new customers.”
The nationwide partnership with REBEL Convenience Stores is intended to strengthen Waitr’s ongoing commitment to expanding into new delivery verticals.
The company is transitioning its food-only delivery service to a broader ‘deliver anything’ model.
In June, Waitr announced a national collaboration with multinational convenience store chain 7-Eleven to expand its delivery options.
As part of the agreement, Waitr will deliver from more than 700 7-Eleven stores together with Bite Squad and Delivery Dudes.
Waitr said that increasing its convenience store vertical is another milestone for the company as it rebrands and changes its name to ASAP.
The on-demand service was founded in 2013 and operates in around 1,000 US cities as of 31 March this year.
It recently began offering same-day deliveries for products such as alcohol, apparel, luxury, sporting goods, vehicle components and electricals.
Waitr CEO and chairman Carl Grimstad said: “We’re looking forward to our new relationship with REBEL Convenience Stores as they, like us, are enjoying consistent growth.
“It allows our loyal customers to have even more choices when they’re seeking items such as paper towels, toiletries, and other household needs quickly and easily.”