UK-based supermarket chain Waitrose has partnered with convenience store chain Margiotta as part of plans to expand its footprint in Scotland.
Margiotta will offer more than 600 Waitrose products at ten stores over the coming weeks.
Go deeper with GlobalData
The companies launched their partnership at Margiotta’s Dundas Street shop on 30 November, with the scheme due to be extended to six more locations on 1 December.
The remaining Margiotta shops are currently under refurbishment and once complete, they will offer Waitrose products from early next year.
Product offerings will include ready meals, free-from and vegan ranges, prepared fruit and vegetables, meat, snacks and store cupboard staples.
Flowers and seasonal foods, including a selection from the Waitrose Christmas range, will also be added.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataWaitrose executive director James Bailey said: “Margiotta is a long-standing, family-run business that shares our values of quality and service and is perfectly placed to help meet our customers’ needs in Scotland.
“We know convenience is key for many people and our partnership with Margiotta will play an integral role in helping us to make Waitrose food and drink even easier to enjoy.”
Margiotta Food & Wine managing director Franco Margiotta said: “We are delighted to be stocking Waitrose food and drinks in our stores not only because of the quality of the products, but also because of the new and increased range that we can now offer.
“We have always strived to bring the best food products for our customers to enjoy and I am sure that they will be equally delighted in our partnership with Waitrose.”
The partnership is part of Waitrose’s strategy to expand its presence through partnerships in Scotland and elsewhere in the UK.
In July, the retailer expanded its partnership with oil and gas firm Shell to offer more combined services and install electric vehicle (EV) charging points across the UK.
