In a move that signals a significant shift towards ethical cocoa sourcing in the UK, Waitrose, a leading retailer, has partnered with Tony’s Open Chain, an initiative launched by Tony’s Chocolonely to combat exploitation in the cocoa industry.

This designation signifies Waitrose’s commitment to Tony’s 5 Sourcing Principles, which prioritise ethical and sustainable practices throughout the cocoa supply chain. These principles include:

  • Rigorous traceability: Ensuring cocoa beans can be tracked from farm to bar.
  • Living income reference price: Paying farmers a fair price that allows them to earn a living wage.
  • Long-term partnerships: Collaborating with cocoa cooperatives to empower farmers and build thriving communities.

Previously, all Waitrose own-brand cocoa products were already Fairtrade or Rainforest Alliance certified. Joining Tony’s Open Chain elevates these efforts by focusing on specific measures to eradicate child labour, deforestation, and economic disparity within the cocoa industry.

Collaboration in ethical cocoa sourcing

The Tony’s Open Chain model fosters collaboration among Mission Allies, who compete in the chocolate market but work together to improve cocoa sourcing practices. This unique approach allows for a unified industry voice advocating for systemic change.

Waitrose’s partnership with Tony’s Open Chain will directly impact cocoa farmers in Côte d’Ivoire.

Sanne Van Zon-Arts, Head of Sales at Tony’s Open Chain emphasised the importance of this partnership: “Waitrose will pave the way for changing the norm in cocoa and offering consumers more opportunities to choose responsible chocolate for which farmers are paid the living income reference price.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Waitrose customers benefit too

The retailer said its customers can continue to enjoy their favourite chocolate and baking products featuring cocoa sourced through Tony’s Open Chain. The familiar recipes and flavours will remain unchanged, with the added benefit of ethically sourced cocoa.

All Waitrose own-brand products not transitioning to Tony’s Open Chain will be certified by either Rainforest Alliance or Fairtrade, ensuring responsible sourcing across all Waitrose cocoa offerings.