Walmart partners with Adobe to help businesses with digital transition
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Walmart partners with Adobe to help businesses with digital transition

28 Jul 2021 (Last Updated July 28th, 2021 15:59)

Walmart continues to use machine learning, Cloud-powered checkout and pickup capabilities to enhance its customer experience.

Walmart partners with Adobe to help businesses with digital transition
Walmart will help businesses and brands in their transformation to digital platforms. Credit: © Walmart.

Walmart is to offer its technologies and capabilities to businesses and brands in the US looking to streamline their online customer experience in a strategic partnership with software firm Adobe.

The retailer will combine its marketplace, online and in-store fulfilment and pickup technologies with the Adobe Commerce platform.

With this partnership, Walmart aims to support businesses in navigating their transition to digital platforms.

The platform will give retail businesses access to Walmart’s Cloud-based services to provide pickup and delivery services for their customers.

Businesses and brands can also use Walmart’s fulfilment services to offer two-day shipping across the nation.

Walmart chief technology officer and chief development officer Suresh Kumar said: “The core mission of helping people save money and live better is at the heart of every [retail] idea, including Scan and Go and checkout technologies, artificial intelligence-powered smart substitutions and pickup and delivery.

“Combining Adobe’s strength in powering commerce experiences with our unmatched omni-customer expertise, we can accelerate other companies’ digital transformations.”

Adobe executive vice-president Anil Chakravarthy said: “We’re excited to collaborate with Walmart to help Adobe merchants expand their businesses to new channels and offer shopping experiences that increase their competitiveness and fit well with shifting consumer behaviours in an increasingly digital economy.”

Last month, Walmart signed a multi-year partnership with cashback rewards platform Ibotta to create and launch a digital offer programme for its customers.

In a separate development, the retailer has committed to covering the entire cost of college tuition and books for its associates.

Walmart learning and leadership senior vice-president Lorraine Stomski said: “This investment is another way we can support our associates to pursue their passion and purpose while removing the barriers that too often keep adult working learners from obtaining degrees.”

Walmart currently serves around 220 million customers and members across its network of around 10,500 stores and clubs, together with its e-commerce websites, every week.