American retail chain Walmart has partnered with children’s clothing start-up Kidbox to offer an exclusive, curated stylebox for kids.
Walmart.com customers will have the option to receive the box seasonally and without a styling fee. Stylebox features personalised style from over 120 premium kids’ brands, such as BCBG, Butter Super Soft, C&C California and Puma.
Customers will be offered four to five fashion items for $48, which is around 50% off the bundled items at retail price.
In order to order a stylebox, customers can visit the retailer’s website and complete a style quiz for their child. Stylists at Kidbox will use the quiz to tailor each box to the child’s style preferences, locations and the season. The sizes available are 0 to 14 for girls and 0 to 16 for boys.
Customers can schedule their delivery on demand or sign up for automatic shipments of up to six boxes a year in time for back-to-school and holiday seasons.
Walmart US e-commerce head of fashion Denise Incandela said: “We are thrilled to partner with Kidbox to introduce our first kids’ subscription apparel service offering premium fashion brands at a substantial savings.”
For every purchase of stylebox, Kidbox will clothe a child in need under a partnership with Delivering Good.
Kidbox CEO Miki Berardelli said: “Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honoured to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox.”