Walmart has announced three sales events and introduced a combined Walmart+ and Sam’s Club Plus subscription package.
The US retailer’s Early Black Friday Deals will run from 12-15 November, followed by Black Friday Deals from 23-29 November.
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Its digital-only Cyber Monday event will take place from 30 November-2 December.
The promotions will include thousands of gifts below $20 and a selection of top toys, including 25 products priced under $25.
Walmart has also launched a $120-per-year package combining Walmart+ with Sam’s Club Plus.
The offer includes 2% Sam’s Cash back on purchases, home delivery, and digital entertainment streaming.
Internal Walmart survey data found that 60% of consumers said gift prices affect how they feel about the holiday season while 70% said lower retail prices would make holiday shopping easier.
The company is using early access for members, combined membership pricing, and promotions across stores and digital channels before the fourth-quarter shopping period.
Walmart US chief merchandising officer Julie Barber said: “This season, we are bringing customers and members incredible savings across three major shopping events, along with the brands they love, exciting and new discoveries, and easier ways to shop, and even a few ‘who knew’ moments along the way. It is all about helping our customers save more, discover more and make more room for what matters.”
Last week, Walmart introduced Agent Profiles and the Walmart Agent Gateway, which allow authorised AI agents to make purchases for consumers within specified spending controls.
The tools cover Walmart and Sam’s Club, and follow conversational-search partnerships that include Google’s Gemini and OpenAI’s ChatGPT.
Earlier this month, Walmart said it would offer US associates prescription medicines at no charge from 1 January 2027, as well as specialist-care and paid-leave benefits.
