Whole Foods Market, a supermarket chain owned by Amazon, has unveiled a digital product catalogue on its website to assist customers in choosing products suitable to their dietary preferences.

The digital product catalogue features complete nutritional information and ingredient lists used in the products.

Whole Foods Market Technology executive vice-president and chief information officer Jason Buechel said: “Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating.

“Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating.”

“This new experience makes it easier than ever for those customers to find products that fit their needs from dietary preferences to lifestyle changes, and ultimately helps them achieve their wellness goals.”

Customers can explore food options and verify their availability at their local store.

They can also filter products based on their dietary preferences such as vegetarian, vegan, gluten-free, Paleo friendly, Keto friendly, sugar conscious, dairy free, Kosher, organic, Whole Foods Diet approved, Engine 2, low sodium and low fat through a desktop computer or mobile device.

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The catalogue displays a photo of the product, its nutrition fact panel and ingredients list, and diet and allergen tags to customers while searching on the website.

In addition, customers can find the availability and price of a particular product at a nearest Whole Foods Market store using store selector on the page.