US-based kitchenwares and home furnishings retailer Williams-Sonoma (WSI) has signed an agreement to acquire 3D imaging and augmented reality platform Outward for $112m.

Through the acquisition, WSI intends to enhance and extend its high-touch customer service platform.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Williams-Sonoma president and CEO Laura Alber said: “Outward brings proprietary and transformative technology at the forefront of our industry, and we welcome them to WSI.

“We are excited to own and collaborate in the further development of Outward’s technology that enables applications in product visualisation, digital room design, and augmented and virtual reality.

“WSI intends to enhance and extend its high-touch customer service platform.”

“Together, we will drive digital innovation to create highly engaging and interactive consumer shopping experiences.”

Once the transaction is closed, Outward will operate as a wholly-owned subsidiary of WSI. The existing leadership team of Outward will continue to manage the company.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Outward president and founder Clarence Chui said: “Joining the WSI team presents us with a unique opportunity to extend our leadership at the intersection of imaging technology and retail, and allows us to strengthen our support of existing customers and the entire home industry.

“We look forward to partnering with WSI to create the next generation of online, in-store, and design service experiences and execute on our shared belief that technology and innovation drive business.”