Australian supermarket chain Woolworths has opened its first new online customer fulfilment centre (CFC) in Queensland state.

Located at Goodman’s Rochedale Motorway Estate, the new CFC is approximately 10,000m² in size and will address the growing demand for online groceries in Brisbane.

The multi-million-dollar CFC has larger aisles and more shelf space compared to a standard supermarket and offers more than 25,000 products.

In addition, the Rochedale facility is the only CFC in the Woolworths network to provide the Direct to Boot service.

With up to 800 employees, the facility will support up to 30,000 home deliveries and Direct to Boot pick-up windows a week. 

The new CFC is capable of rainwater harvesting and smart metering to help monitor and reduce energy consumption, while more than 850 solar panels are being installed to provide approximately 20% of the site’s total annual electricity consumption.

Woolworths e-ComX managing director Sally Copland said: “Online grocery shopping has been well and truly embraced by our Brisbane customers, many of whom are looking to reclaim time in their busy lives.

“Over the past three years, we’ve seen the demand for online groceries in Metro Brisbane more than triple, a trend we are actually seeing across the entire state of Queensland. To keep pace with this demand we’re investing in new online infrastructure to offer our customers more delivery windows and an even more reliable service.

“As well as strengthening our network capability, this new state-of-the-art facility is an important part of our ongoing commitment to investment and jobs in Queensland. We’re delighted to be welcoming hundreds of new team members to our new facility.”

The new CFC is part of Woolworths’ QLD (Queensland) eCommerce network development, which also includes the existing Woolworths Maroochydore (Big Top) Store and supermarket store network.

Woolworths employs 35,000 team members in Queensland and has invested tens of millions in new shopping centres, stores, renewals and online infrastructure across the region in the last 12 months.

In May, the retailer introduced a QR code payment system for its Everyday Rewards mobile app.