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June 6, 2019updated 07 Jun 2019 10:54am

YM re-launches Charlotte Russe brand with five new stores

North American fashion house YM is re-launching its recently acquired Charlotte Russe brand, which recently closed its stores following bankrupt.

North American fashion house YM is re-launching its recently acquired Charlotte Russe brand, which recently closed its stores following bankrupt.

The new owner YM has now opened five out of 100 planned Charlotte Russe retail locations across the US.

The new outlets are located at Southland Center in Michigan, Cumberland Mall in Georgia, Willowbrook Mall in New Jersey, Park City Center in Pennsylvania and Monmouth Mall in New Jersey.

“We are thrilled to be bringing Charlotte Russe retail outlets back for customers who love the brand’s affordable on-trend fashions.”

YM CEO Eric Grundy said: “We are thrilled to be bringing Charlotte Russe retail outlets back for customers who love the brand’s affordable on-trend fashions. We are excited to be back and hiring.

“The brand is a great fit for our growth strategy and our mission to exceed customer expectations by delivering fast fashion at amazing value.”

Customers can also shop via the newly re-launched online store, www.charlotterusse.com.

Charlotte Russe Holdings, along with its subsidiaries, voluntarily filed bankruptcy protection under Chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the District of Delaware, this February.

The clothing retail chain completed the sale of its Peek Kids brand and related intellectual property to women and children clothing manufacturer Mamiye Brothers, in April this year.

Before the bankruptcy filing, Charlotte Russe operated 500 brick-and-mortar stores, located in malls and outlet centres, across 48 US states.