
Bullring & Grand Central, the apex of Birmingham’s urban retail landscape, is welcoming new expansions from retailers including Zara, Clarks and Swatch.
Owned by property developer Hammerson, Bullring & Grand Central is the UK’s sixth biggest shopping centre at 163,000m².
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
International fashion brand Zara, operated by Inditex, will take the top floor in a move that completes the repurposing of the former Debenhams location.
This is alongside an adjacent two-storey unit on the upper level, creating more than 51,000ft² of shopping space that will significantly elevate Zara’s presence in Birmingham.
The renewed commitment follows the opening of Inditex brands Bershka and Pull&Bear – in a regional first – at the Bullring in 2023.
Swiss watch brand Swatch is launching its debut standalone store in Birmingham. Located on Link Street, the 800ft² store will feature 500 different watches.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataInternational footwear brand Clarks is relocating within the Bullring to introduce its “modern workshop” concept, occupying a new 4,500ft² unit on the lower level.
Late 2023 saw M&S unveil a 65,000ft² store in the shopping centre, situated below the new Zara space.
Hammerson director of asset management Toby Tait commented: “The strategic repositioning of Bullring & Grand Central has seen us introduce key brands, new concepts and events to the destination. As a result, we have driven footfall and sales for our occupiers year-on-year and continue to attract best-in-class brands as partners.”