State of the Dealer builds upon ZeroSum’s Market First report. Credit: dennizn via Shutterstock.

ZeroSum, a prominent provider of software, data, and marketing automation services to the automotive sector, has introduced a monthly predictive report known as ‘State of the Dealer.’

This report aims to highlight emerging trends in new, used, and certified dealership inventory, offering valuable insights for dealers to make informed decisions.

The State of the Dealer report serves as an improvement to ZeroSum’s earlier Market First report, offering a more comprehensive examination of market conditions.

The report delves into various factors, including pricing, inventory, turn rate, time on lot, days to move, and a forecast of future vehicle movement.

Leveraging ZeroSum’s MarketAI data platform, powered by AI and machine learning, this monthly report provides an overview of the preceding month and forecasts trends for the next 30 days.

Extended predictive capabilities

Jeff Englishmen, vice-president of Dealer Success at ZeroSum, emphasised the significance of State of the Dealer as a substantial upgrade to Market First.

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He noted that while Market First predicted the market approximately one week in advance, advancements in AI and machine learning now enable accurate industry intelligence 30 days ahead.

This extended forecasting capability provides dealers with a notable advantage, aiding them in strategic decision-making based on emerging market trends.

Empowering dealers for future demand

The State of the Dealer report serves as a valuable tool for automotive dealers. It offers insights into future industry demand, assisting dealers in better planning for inventory, pricing, and incentives.

By applying this predictive data to day-to-day operations, dealers gain additional decision-making insights, ultimately enhancing their ability to boost sales and maximise profitability.