Skip to site menu Skip to page content

BNPL loans surge in US as cost-of-living crisis deepens

As cost-of-living pressures mount, more Americans are turning to buy now, pay later (BNPL) for everyday essentials, but many are struggling to keep up with payments.

Mohamed Dabo April 29 2025

A new survey from LendingTree has highlighted concerning trends in the use of BNPL services in the United States. More than 40% of BNPL users reported being late on a payment in the past year, a noticeable increase from 34% in 2024.

The study also reveals that more Americans are turning to BNPL for everyday expenses like groceries and takeout, not just for luxury items.

Increase in late payments

The survey found that 41% of BNPL users in the US paid late at least once during the past year, up from 34% the previous year.

Surprisingly, high-income earners, young people, and parents of young children were among the most likely to report missing payments.

However, most late payments were short-term, with 76% of users being late by a week or less, suggesting that while late payments are rising, they are generally brief.

Changing spending patterns

The report also showed that more consumers are using BNPL for everyday purchases. One in four BNPL users said they have used the service to buy groceries, up from 14% in 2024.

The trend is especially noticeable among Gen Z, with 33% of younger BNPL users saying they’ve used the service for groceries. This shift could reflect the financial pressures of rising food prices, pushing people to rely more on BNPL for necessary purchases.

Food delivery is also gaining popularity, with 16% of BNPL users reporting that they have used the service for takeout or restaurant deliveries.

Misconceptions about credit scores

Despite BNPL’s growing use, there are widespread misconceptions about how these loans affect credit scores.

The survey revealed that 62% of BNPL users believe that paying on time will improve their credit score, a belief that is incorrect. Only 13% of respondents knew that BNPL loans do not impact their credit score.

This misunderstanding is most common among men, high-income earners, and younger Americans. Even among baby boomers, over half were unsure about the credit implications of BNPL loans.

As BNPL services continue to grow in popularity across the United States, it’s clear that many consumers are becoming more dependent on them. However, with rising late payments and confusion about how these loans work, it’s crucial for Americans to approach BNPL services with

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close