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Trump’s ‘One Big Beautiful Bill’ wins praise from US retailers

Retail leaders argue the bill’s pro-growth measures could invigorate consumer activity, support job creation, and stabilise prices across the retail sector.

Mohamed Dabo July 07 2025

With Congress approving President Trump’s sweeping “One Big Beautiful Bill” ahead of Independence Day, US retailers are voicing strong support for the legislation’s pro-growth measures, hailing it as a historic step for the economy.

The bill, formally a Senate-amended reconciliation package, passed the House in a vote that clears the way for the president’s signature.

Retailers applaud leadership behind bill’s success

Matthew Shay, President and CEO of the National Retail Federation (NRF), credited Speaker Mike Johnson and Senate Majority Leader John Thune for their roles in advancing the legislation.

“Today we want to celebrate Speaker Johnson and Majority Leader Thune for their strong leadership and steadfast commitment to getting President Trump’s ‘One Big Beautiful Bill’ through Congress and to the president’s desk before the July 4th holiday,” Shay said.

Retail leaders expressed optimism that the final passage demonstrated a renewed sense of unity in Washington to prioritise economic revitalisation.

Analysts note the timing of the vote, coinciding with America’s Independence Day celebrations, could boost consumer confidence in the retail sector as shoppers look ahead to the holiday season.

Bill aims to boost us economy and curb spending

The legislation is designed to implement key elements of President Trump’s economic agenda, which he campaigned on, including tax reforms, deregulation, and controls on federal spending.

Shay highlighted the significance of the bill for American businesses and families: “This historic legislation ensures that his vision to push forward pro-growth policies and measures that rein in government spending becomes a reality to the benefit of American businesses and hard-working families for generations to come.”

Retail industry groups say policies that encourage consumer spending and investment can sustain economic growth.

Economists tracking the retail sector argue that provisions in the bill could support job creation and stabilise prices, helping retailers recover from inflationary pressures that have strained consumer budgets in recent years.

National retail federation pledges ongoing advocacy

As the bill awaits the president’s signature, the NRF pledged to continue its efforts to advocate for policies supporting economic expansion. “As the leading authority and voice for retail, NRF will continue to champion policies that drive economic growth,” Shay affirmed.

Industry observers suggest that the legislation’s success could pave the way for further initiatives aimed at bolstering US manufacturing, modernising supply chains, and enhancing the competitiveness of domestic retailers.

Retailers remain watchful for the implementation of the bill’s provisions, which are expected to impact tax rates, regulatory frameworks, and federal spending priorities in the months ahead.

The NRF’s endorsement reflects widespread hope across the retail landscape that the measures will stimulate stronger sales and more stable operating environments for merchants nationwide.

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