Aeon Mall Hue, a shopping mall located in the central region of Hue City, Vietnam, was developed by specialist shopping mall developer Aeon Mall Vietnam, a subsidiary of Japanese retail group Aeon Mall.
In February 2021, an online memorandum of understanding (MOU) for the construction of the mall was signed between the Thua Thien Hue province government and Aeon Mall. Approval for the project was granted in May 2021.
Ground was broken to build Aeon Mall Hue in February 2023 and the mall was opened in September 2024.
Developed with an investment of VND3.91bn ($166m), it is the first commercial centre in central Vietnam and the seventh mall in Aeon Mall’s chain of shopping malls in the country.
Aeon Mall Hue location details
Aeon Mall Hue was developed on plot TM-DV7, section A of the An Van Duong New Urban Area in Hue City’s An Dong Ward. Hue City is located in Thua Thien Hue province, Vietnam’s third-largest economic region.
The An Van Duong development area in the east of Hue City covers roughly 1,700 hectares (ha) and is focused on creating an administrative, commercial and residential hub. The Aeon Mall Hue site is located 3km from the city centre and 20 minutes’ drive from Phu Bai international airport.
Because of its location, Aeon Mall Hue attracts urban populations that use National Highway 1A and the ring road around Hue City. It also attracts visitors from nearby districts following the construction of the North-South highway, which is around 8km west of the shopping mall.
Details of the Aeon Mall Hue shopping mall
Aeon Mall Hue has a site area of 86,000m2 (925,696ft2), a gross floor area of 138,000m² and a rentable area of 51,000m². It is designed with inspiration from the Perfume River and features a blend of traditional and modern elements.
The mall includes four floors and one basement, with the first floor comprising the Aeon Hue supermarket, a food zone, and international fashion, leisure and sports outlets.
The second floor includes contemporary lifestyle outlets and a bookstore, while the third floor is a family gathering area with a restaurant, children’s zones and amusement offerings. The fourth floor includes the NGON Centre food court, cinema and other food outlets.
The parking lot space can accommodate 8,000 bicycle spaces and 1,200 car parking spaces.
Retail and dining facilities at Aeon Mall Hue
With around 140 cuisine, fashion, entertainment and grocery outlets, Aeon Mall Hue was designed to provide a unique shopping experience to visitors and residents. Notably, more than 80 outlets, or roughly 70% of the overall store count, debuted for the first time in Hue.
The mall is home to major brands such as UNIQLO, Adidas, H&M, Skechers and NEM.
The Fahasa Bookstore, along with speciality stores such as Glam Beautique, are also part of the mall.
The mall features several Vietnamese restaurants including Donald Trung, Bếp Ngon Trung Bộ, Chè Sầu Cố Đô Nan 1987, An Lạc Tâm and Lẩu Bề Xay, as well as other food brands such as Kitchen Seoul, Marukame Udon, Domino’s Pizza and Texas Chicken.
It also features cafes such as Anh Kafe, Cat Cafe MOCHA, Phuc Long Coffee & Tea House, KOI Thé and Highlands Coffee.
Entertainment facilities
Attractions include the Jump Arena with its expansive trampoline zone, Timezone’s amusement gaming section, and VR FUN, which offers immersive virtual reality (VR) experiences using state-of-the-art VR headsets and haptic feedback equipment.
Additionally, Tiniworld, Kidzooona, Dream Kids and Funzone City offer entertainment facilities for children and adults.
The mall also features the Galaxy Aeon Hue cinema with six screens, covering an area of 1,900m2.
Amenities at Aeon Mall Hue
Eco-conscious relaxation spaces such as the Moon Garden, Flower Garden and Sky Garden are a key feature of the mall, along with complimentary phone-charging points, prams and wheelchair provision, and 3D projection mapping.
Additional amenities include well-designed toilet facilities for children and visitors with disabilities, dedicated coach parking, secure luggage storage for visitors (suitable for holding large suitcases) and electronic lockers.
The electronic screen system installed in the mall includes a 54 liquid crystal display screens, 13 light-emitting diode (LED) screens, 13 information touch panels, smart lockers and many digital utilities.
The mall features co-working spaces and two multipurpose halls on the fourth floor – Sunshine Hall and Moonlight Hall – to accommodate various events, conferences and parties.
Sunshine Hall (700m2) can accommodate up to 450 people, while Moonlight Hall (135m2) can accommodate up to 130 people.
Sustainability features of the new shopping mall
The design of Aeon’s new retail mall prioritises renewable energy, energy conservation and carbon reduction in compliance with Vietnam’s LOTUS green building standards.
A 2,000kW solar energy system is installed on the building’s roof. The solar system is expected to cut carbon dioxide emissions by around 1,430t each year and generate enough electricity to cover roughly 160% of the shopping centre’s LED lighting demand across its shared public areas.
The mall also uses energy-saving equipment, an air-conditioning ventilation system, water-saving toilets and smart technologies to control energy across the entire property.
Contractors involved
The Aeon Mall Hue was designed by Obayashi Vietnam, an engineering, design and construction consultancy.
Copper Mountain Energy, in a joint venture with Sumitomo Forestry, was responsible for installing the rooftop solar energy system at the mall.
Knauf, a manufacturer of building materials and construction systems, supplied various solutions including fire protection and moisture-resistant systems for the project.
An Cuong supplied interior products for the mall, while Vholdings supplied its Grill Shutter roller door solution.
Taikisha Vietnam Engineering, KHANG NHAT Construction & Trading, DATA Cons, Phan Vu Investment and TSM Group are also involved in the Aeon Mall Hue project.
