The majority of consumers say that they rely heavily on timesaving products and services according to research by GlobalData – but the primary reason they use these products is not to make more time but rather to simplify their lives.

According to GlobalData’s Q3 2016 consumer survey 36% of consumers globally who rely heavily on timesaving products and services use those products to reduce stress and simplify their lives. The next most important reason is to make more personal time for activities like hobbies or relaxation. Tools such as the Amazon Dash button, for example, though seen as a timesaving tool, help consumers simplify and de-stress their lives.

This is important for brands producing timesaving products. Timesaving products could be marketed as tools for simplifying life and reducing concerns rather than explicitly as saving time.

Related links

https://www.globaldata.com/store/report/cs1701ts–trendsights-analysis-time-scarcity/

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.