Online grocery shoppers keen for Labour election victory

25 May 2017 (Last Updated May 25th, 2017 09:33)

With the UK snap election next month, GlobalData Retail has conducted a study to explore the voting intentions of those shopping online at the UK’s major grocery retailers.

Online grocery shoppers keen for Labour election victory
  • While Conservatives have a 10-point lead over Labour in our survey, those who shop online for food are more likely to support Labour
  • Conservative and Labour are neck and neck among Tesco online shoppers
  • Sainsbury’s online shoppers are more likely to vote for the Conservative party, while Morrison’s online shoppers are more likely to vote Labour
  • Asda online shoppers are least likely to vote Conservative, with just over a quarter of voters planning to vote for the party, 8.5ppts less than the online food & grocery shopper

Election

The national average among the eligible voting population indicates that the Conservative party will come out on top in the June election with 41.2% of the vote, despite being behind Labour in all online grocers except Sainsbury’s and Waitrose.

Online food & grocery shoppers are skewed towards voting Labour as these shoppers are far more likely to be based in urban areas: where Labour has historically performed best.