Smart tools are digital, and sometimes wearable, devices that connect to smartphone apps and they collect data in order to allow consumers to monitor and better manage specific aspects of their lifestyles.
Presently, global consumers are mostly using digital tools to keep track of product prices, spending habits as well as their fitness and weight levels.
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However, in the years to come, smart tools will play a greater role in monitoring or managing consumer lifestyles across a wider range of sectors.
This is evidenced in GlobalData’s research, with a significant proportion of consumers saying that they would consider using digital tools in the future across a number of areas.
Such opportunities include smart innovations targeting alcohol intake and, among smokers, tobacco consumption, beauty and personal care needs such as oral care and sun exposure as well as health and wellness management, such as helping consumers to achieve a better quality sleep.
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For more strategic insight into consumer trends, take a look at GlobalData’s latest reports.
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