1. Research Reports
April 28, 2017

Tech-savvy millennials feel at home with smart concepts

By GlobalData Consumer

Younger consumers are displaying a growing desire for smart-tech solutions that offer time-saving benefits and ensure efficacy in the home environment. Household appliances are some of the latest products to be revolutionised.

These appliances range from smart washing machines, cookers, fridges, and even vacuum cleaners, and they all play into the desire to make life easier, shortening the time spent on cleaning, laundry, as well as food and drink preparation.

Millennials (18 to 34 year olds) have grown up in a digital world where technology has played an instrumental part in their everyday lives, and adopting technology from such an early age means that they are the most tech-savvy generation.

Consequently, younger generations are most likely to own smartphones and be interested in concepts such as smart appliances and smart homes.

Indeed, 73% of millennials find the concept of controlling home appliances using their smartphones appealing or very appealing, which is sixteen percentage points higher than the oldest consumers (over-55s).

Producers should look to target the millennials driving this trend to mitigate the risk of failure for digitized concepts and tap into this age group’s growing desire for smart-tech solutions that offer time-saving benefits and ensure efficacy.

For more strategic insight into consumer trends, take a look at GlobalData’s latest reports.