Source: GlobalData’s Q3 2016 global consumer survey; GlobalData’s 2011 global consumer survey

Sustainability and ethics have grown in importance to European consumers over the past five years.

In 2016, 71%, of European consumers considered living an ethical or sustainable lifestyle to be very important or important in creating a feeling of wellbeing or wellness, which is seven percentage points higher than the figure from 2011.

Public awareness of sustainability issues has been heavily influenced by an explosion in media coverage in recent years.

Technological advancements and internet utilization have also made it it significantly easier for consumers to stay up to date with major issues including global warming and poverty.