Only 24% of global consumers who want to lose weight are actively buying products which address their concerns around obesity, according to GlobalData’s consumer survey, Q1 2017. Meanwhile, 42% of consumers are trying to lose weight.
The percentage of consumers who affirm that they actively buy obesity-reducing products is especially low in North America and Europe, where only 16% and 18% of consumers who try to lose weight are buying such products.
Go deeper with GlobalData
One of the reasons behind the weak appeal of weight-management products is that trust in brands’ claims is low. For a long time, certain brands’ claims have raised expectations too high without consumers seeing results, and now people have lost trust.
Another reason is that consumers are tired of boring weight management diets and they look at their whole diet, such as drinking more water or eating more fresh fruit. Consumers are also focusing on doing more exercise, and not only thinking about reducing their food intake, leading to the popularity of fitness apps and step counters.
There is also an attitude-behaviour gap, as consumes might have the intention of eating more healthily and trying to lose weight, but in the end they cannot resist eating unhealthier foods, and avoid doing what is necessary in order to lose weight, such as doing exercise.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
