collaboration

Retail brand collaborations: a help or hindrance?

A survey of more than 80 companies, including some of the UK’s best-known retailers, points to almost universal take-up of…

PANGAIA launches slow fashion collaboration with wagamama

A new collaboration between PANGAIA and wagamama aims to merge design with environmental consciousness. New repurposed staff uniforms are part…

Barbiecore: a masterpiece in marketing

Barbie, a doll owned by multinational toy manufacturing and entertainment company Mattel, has been a globally beloved cultural icon since…