Superdry’s woes were amplified in its final quarter of FY2019/20, with the impact of the COVID-19 pandemic stifling demand for clothing and footwear. While its CEO Julian Dunkerton has had significant plans to revitalise the company, the outbreak has put a major spanner in the works, with revenue declining by 36.9% during Q4 FY2019/20, resulting in sales for the full year falling by £166.2m to £705.5m.
Though the retailer has recorded significant growth in its online channel throughout April, following closures of stores across Europe, USA and UK, this has only been enough to offset roughly a third of its usual offline revenue, so it must increase its use of social media and digital marketing communications to drive website traffic further.
Go deeper with GlobalData
Click here to read the full story.
