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December 18, 2017

Can more entertainment and communication service options be good or Telcos?

Today’s consumer can get voice, data, video and mobile services from service providers combined with a myriad of over-the-top services. Combined with real-world entertainment, it’s a lot to choose from and telcos may be able to benefit.

By GlobalData Retail

Telecom billing and operations specialist Amdocs hosted a summit for a select group of technology analysts earlier this month. Per GlobalData, beyond product portfolio and innovation updates, the overarching message to the market was simple and compelling.

Around the world, consumers are increasingly being presented with a growing set of service options.

  • Multiplay communications services including bundles of voice, video, data and mobility
  • Over-the-top (OTT) services which range from messaging, to social media to content from the likes Netflix and YouTube and Amazon
  • Offline experiences like sporting events and concerts – sometimes sponsored (or owned) by telecom service providers
  • Content offers controlled by service providers who are either developing their own content or acquiring content assets

This new landscape would seemingly be a problem for service providers as they fight for their share of the consumer wallet. But Amdocs argues that it could all be a boon to telcos if they can situate themselves at the centre of all these services. That means acting as a portal to access all of these new services, including navigation, discovery and single sign-on – potentially earning a share of the partner service revenues it enables. It also means presenting a unified billing experience including billing for all of these services and simple bill presentation touching on all of them.

In short, the vision being presented is one where the telco lives at the centre of all (or nearly all) communications and entertainment services in a consumer’s life.

It’s a great vision. Not surprisingly, it’s also one that Amdocs can help to enable thanks to billing assets which touch more than just traditional telco offers. Making it happen, however, will require more than just technology. Service providers looking to turn this vision into a reality will need to actively develop strategies to cultivate a broad set of communications and entertainment partners – building business relationships with them in the process. Many have already begun this process. But any aspirations at being the centre of the consumer’s communications and entertainment universe means being aggressive in their partnerships, proactively pursuing new partners and going broader in these efforts than they have to date.

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