British supermarket chain Asda has selected Dassault Systèmes’ Perfect Logistics industry solution to optimise its in-house transport operations.

The grocery retailer will deploy the solution across its operations in the UK and Ireland to improve transport services for its suppliers, distribution centres and stores.

Asda parcel services, logistics technology and operating models senior director Paul Anastasiou said: “We needed a flexible solution that meets the needs of our business.

“Through the use of Dassault Systèmes’ logistics planner, we will be able to move goods quickly, efficiently and cost-effectively across our supply ecosystem.

“Everyone managing our transport operations can see exactly the same picture, and our primary and secondary distribution can work in sync across planning and execution.

“Dassault Systèmes’ experience in the retail sector, software capabilities and the expertise of its implementation partner The Logic Factory are key elements of our transformation journey.”

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The Perfect Logistics technology uses DELMIA Quintiq applications to reduce transportation costs, improve operational efficiencies and provide on-time delivery.

Dassault Systèmes consumer packaged goods and retail industry vice-president Philippe Loeb said: “Retailers must be able to set themselves apart from cost-cutting competition while taking driver skills, carbon emissions and transportation costs into consideration.

“Dassault Systèmes provides the only solutions capable of handling such complexity.”

The move to optimise transport operations is part of Asda’s plan to improve cost competitiveness and customer service in a demanding marketplace.

The retailer’s logistics services include 39 operations, which process billions of cases and fulfil millions of deliveries to supermarkets, supercentres, superstores and pick-up and drop-off points each year.

Through its toyou parcel solution, Asda enables customers to return or collect purchases from third-party online retailers at more than 600 of its stores.

In April this year, the retailer announced a trial of a doorstep parcel return service from selected locations in the UK from this month.