India’s rapidly growing wearable brand, BOULT, has announced its entry into Nepal as part of its global offline retail network expansion.

The exclusive partnership for BOULT in Nepal will be with Jagadamba Mobiles a subsidiary of the Shanker Group. This collaboration aims to drive the national distribution of BOULT’s diverse range of products.

Earlier in 2023, BOULT experienced robust growth in India, marked by an ambitious retail expansion plan that saw the opening of more than 5,000 stores pan India.

This strategic move allowed BOULT to strategically reach customers in various regions, solidifying its position as one of India’s fastest-growing wearable brands.

BOULT’s product portfolio encompasses Smartwatches and TWS earbuds

In the upcoming months, BOULT is set to introduce an array of products in Nepal, including smartwatches and True Wireless Stereo (TWS) earbuds.

The smartwatch collection will feature models like Ripple, Crown R Pro, Drift 2, Crown, and Dive X, combining sophisticated design with advanced functionality.

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By GlobalData

The TWS lineup, including Maverick, X10 Pro, K45, K35, K60, X70, and X45, aims to deliver a seamless and high-fidelity wireless audio solution to Nepali consumers.

BOULT’s journey and achievements

BOULT, founded in 2017, initially focused on e-commerce and has now evolved to cater to diverse consumer needs across India. The expansion into Nepal signifies BOULT’s commitment to a global presence.

Within six years, BOULT has become one of India’s fastest-growing wearable brands, securing the #2 spot in market share in the audio industry and an impressive #4 ranking in the Indian smartwatches sector in under eight months.

The company boasts being the second largest audio company in India, selling a headphone every five seconds.