A new addition to the BPme Rewards loyalty scheme aims to provide exclusive discounts to customers on retail store products.

This innovative feature, known as BPme Rewards Price, is designed to enhance the shopping experience for BPme Rewards members by offering automatic discounts on selected products, including those at M&S Food and the Wild Bean café, at 300 BP-owned retail sites across the UK.

BPme Rewards Price marks bp’s departure from the conventional points-based loyalty programme model.

Sonya Adams, vice-president for mobility and convenience retail UK at bp, emphasised the company’s commitment to customer satisfaction, stating, “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores.

“It’s all part of how we are evolving our convenience proposition and providing customers on the move with quality food and beverage-led offers at our network of convenient roadside locations across the UK.”

Rotating promotions and continued benefits

The BPme Rewards Price promotions will feature a regularly changing selection of products throughout the year.

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Current offers include a 25% discount on the purchase of three bottles of M&S wine, a 50 pence saving on a Wild Bean breakfast bap and drink and a 40 pence multibuy saving when purchasing two bottles of Lucozade Sport.

Availability of products may vary. But customers can enjoy these savings while still earning loyalty points that can be redeemed for fuel and store purchases and with selected partners such as Amazon and M&S. Customers will also continue to receive personalised promotions through the BPme app.

Joining the BPme Rewards loyalty programme is a straightforward process, either by downloading the BPme app or obtaining a physical card in-store.

bp’s focus on convenience is part of its strategic transition towards becoming an integrated energy company, moving away from its traditional identity as an international oil company.

By 2030, the company plans to allocate approximately half of its annual investment into transition growth engines, including convenience. To support this growth, bp will continue to invest in consumer-facing digital products offering personalised experiences to foster customer loyalty.