Omni-channel retailer Kohl’s has entered a partnership with performance lifestyle brand Cole Haan to increase the accessibility of the latter.
As part of this partnership, Cole Haan will be available at select Kohl’s stores and online starting spring 2021.
The Cole Haan footwear assortment at Kohl’s 200 stores will include men and women across casual, sport, dress, and seasonal categories.
An expanded assortment will be available at Kohls.com.
Kohl’s chief merchandising officer Doug Howe said: “We’ve seen tremendous opportunity around what’s happening in the active and casual space, and we’re thrilled to introduce Cole Haan, a brand that’s leading in the market by infusing nearly a century of craft with innovative performance features making its products ideal for modern active lifestyles.
“We know customers look to Kohl’s as an accessible destination for great value and their favourite brands, and we’re proud to offer such a well-regarded and premium brand as Haan as we continue to evolve our product portfolio and further establish Kohl’s as a trusted leader for the active and casual lifestyle.”
Kohl’s portfolio of national brands includes Nike, Under Armour, Adidas, Columbia, Carter’s, Levi’s.
It launched Lands’ End and Toms shoes earlier this fall.
Last month, Kohl’s revealed that it reduced its corporate workforce by nearly 15%, which will generate annual expense savings of approximately $65m.