Local commerce platform DoorDash is working with design marketplace Minted to offer nationwide delivery of greeting cards in the US for Valentine’s Day 2024.
Gifts will be available on DashMart, a new type of grocery and convenience store on DoorDash.
The partnership is aimed at Gen Z and Millennial consumers to meet their demand for seamless transactions and fast deliveries.
The collaboration with Minted will begin with a focus on Valentine’s Day, to be followed by a broader assortment of cards for everyday occasions, featuring artwork from independent artists.
According to the Greeting Cards Association, most greeting card purchasers, industry-wide, are between 35 and 60 years old.
The National Retail Federation reported that total spending on significant others for Valentine’s Day is expected to reach $14.2bn in 2024.
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GlobalData analysis finds that retailers must reflect the diversity of consumers celebrating Valentine’s Day with clear messaging to target those purchasing for family, friends and themselves.
Minted CEO and co-founder Melissa Kim commented: “Millennials and Gen Z consumers seek the right balance in the products they buy: where convenience meets quality.
“This partnership makes it possible for consumers to purchase artisanal products that express their individuality — and support the livelihoods of independent artists — with the immediacy and convenience of on-demand delivery this Valentine’s Day.”